Content Saturation

Great Twitter thread by Moz founder Rand Fishkin:

Yes, there’s more content on the web than ever before. The barrier to entry is virtually nonexistent these days, which has naturally led to increased competition.

But the reality is that the vast majority of content is mediocre at best.

“Content saturation” is not inherently a bad thing for marketers. It actually presents a massive opportunity for those willing to put forth the effort to create deep, uniquely valuable content that exceeds expectations.