Great Twitter thread by Moz founder Rand Fishkin:
The web marketing world is buzzing about "content shock," "content saturation," and the declining value of content. I agree w/ statements like: "there's more content than ever and standing out is more difficult." But I disagree strongly w/: "the value of content is shrinking." /1
— Rand Fishkin (@randfish) February 19, 2018
Yes, there’s more content on the web than ever before. The barrier to entry is virtually nonexistent these days, which has naturally led to increased competition.
But the reality is that the vast majority of content is mediocre at best.
“Content saturation” is not inherently a bad thing for marketers. It actually presents a massive opportunity for those willing to put forth the effort to create deep, uniquely valuable content that exceeds expectations.