One of the downsides of instant, frictionless communication is that everyone and everything is constantly in your face, which leads to reduced productivity and a sense of general sluggishness.
For example, if I’ve got a set of tasks I need to accomplish today, I’d like to focus on those. But it’s really easy for emails, messages, tweets, and other random notifications to get in the way.
Every time you pull out your phone to respond to a message or read a reply or DM on Twitter, you’re allowing other people to manipulate your schedule at will. You’re also robbing yourself of the coveted mental state of flow.
I’ve recently made some changes to deal with this, and as a result I’ve seen a significant increase in my productivity and a greater command of my time.
Social Media Notifications: Off
Social media is the biggest uninvited time-suck in the world. They lure you in with a push notification, hook you with the algorithmically sorted timeline, and before you know it you’ve spent an hour in this damn app you didn’t even plan to open.
The solution? Turn ’em off.
I’ve completely disabled push notifications for the three major social networks—Facebook, Twitter, Instagram—and the result is pure serenity.
I used to get bombarded with notifications all day every day, mostly from these three apps. So-and-so liked your post! So-and-so mentioned you! And Twitter’s amazing new feature that everyone totally wanted: So-and-so and So-and-so are tweeting about #SomeStupidFuckingThing.
These notifications are not useful to me. They’re disruptive.
Now, when I want to know what’s happening on Facebook, I’ll open Facebook. When I want to know who’s been liking my tweets or sliding into my DMs, I’ll open Twitter.
Spark (for iOS and Mac) may be the best email app I’ve used this decade. It’s reminiscent of the now-defunct Mailbox in that it allows you to “snooze” messages and deal with them later. Great feature, but not the main attraction.
You see, Spark is smart. It automatically sorts your emails into different visual chunks in its Smart Inbox view. You’ve got newsletters, notifications, personal emails, etc.—and they show up in groups of three, which you can easily dismiss in bulk to plow through your inbox like a pro.
Even better, Spark knows what matters, and it only sends you notifications about important email. Never again will a stupid newsletter buzz my Apple Watch while I’m eating dinner.
Speaking of which…
I used to be on hundreds of email lists, some of which I’d opted into, others I was added to by inconsiderate PR people. But I digress…
I decided that after years of struggling with my nightmare of an inbox, it was time to take control. So instead of deleting unwanted newsletters, I made it a habit to open each of them, as they came in, and click the unsubscribe link. Every. Single. One.
I spent about two weeks doing this, and while I still see occasional list emails, I’ve trimmed things down to the point where I can kind of breathe again.
Take Back Your Life
There are three things I know for sure:
- Technology should be a tool to make my life happier and more productive.
- Notifications should serve up useful, timely information that matters to me.
- The time I spend with digital media should always be conscious and intentional.
When these expectations aren’t met, it’s time to simplify.